Overview
A rapidly scaling consultancy with 12 global offices was suffering from brand fragmentation — every regional team was interpreting the visual identity differently. They needed a single source of truth that teams from Singapore to São Paulo could apply consistently.
We designed a 64-page brand book covering logo usage, color systems, typography, imagery guidelines, tone of voice, and real-world application examples. Every spread was designed for clarity: minimal text, large visual examples, and intuitive page navigation.
The book was printed and distributed across all offices, and a digital version was built into the company's internal knowledge base. Brand consistency scores improved by 60% within the first quarter of adoption.
Tools & Skills
- Print Design
- Typography
- Layout Design
- Brand Strategy
Results
Delivered a print-ready brand book that unified the client's identity across all 12 global offices.
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