Overview
A DTC wellness brand was launching in a crowded market and needed an identity that would stand out on Instagram feeds and retail shelves alike. The challenge: look premium without looking inaccessible.
We developed a warm, earthy palette paired with a refined serif wordmark and playful secondary iconography. The typography system balanced editorial elegance with digital readability. Application mockups showed the brand across packaging, social templates, website, and physical retail.
The brand launched to 40K Instagram followers in the first month, with the visual identity cited by customers as a key reason for trying the product. Retail partners specifically noted the shelf presence as a differentiator in a saturated category.
Tools & Skills
- Logo Design
- Color Theory
- Typography
- Mockup Production
Results
Complete identity system adopted across all consumer touchpoints within 60 days.
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