Overview
Keri Murphy, a media entrepreneur on the verge of launching a new network focused on women-led businesses, needed a media anchor piece that would give her launch instant credibility and reach.
We crafted a narrative that positioned Keri as a thought leader at the intersection of media, entrepreneurship, and women's leadership — tying her story to the record-breaking numbers of women-led businesses in 2026. We pitched USA Today exclusively with a tailored angle, securing a full-length feature in the business section.
The article served as the cornerstone of her launch campaign, generating over 120,000 reads, three podcast interview invitations, and a 4x increase in inbound inquiries for her new network within the first week.
Tools & Skills
- Press Outreach
- Story Pitching
- Media Relations
- Executive Branding
Results
USA Today front-page business section feature, 120K+ article reads, 3 podcast invitations.
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