
Overview
Jessica, a fintech executive scaling a Series B startup, needed to transition from operator to industry voice. We developed a 6-month editorial strategy centered on securing a Forbes feature — the gold standard for executive credibility.
We ghostwrote three thought-leadership articles for Forbes, each targeting a different segment of her audience: investors, peers, and potential clients. The flagship piece — on the future of decentralized compliance — became her most-read article, with over 85,000 views in the first month.
Her LinkedIn following grew by 340% in 90 days, and she was invited to speak at two major fintech conferences within the quarter. The Forbes feature became the cornerstone of her personal brand, referenced in every investor deck and media kit thereafter.
Tools & Skills
- Forbes Council Placement
- Ghostwriting
- Editorial Strategy
- Personal Branding
Results
Full Forbes profile, 85K+ views, LinkedIn following grew by 340% in 90 days.
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