Overview
A professional services firm with a 5-year-old website was losing prospects to competitors with more modern digital presence. Their bounce rate was 68% and mobile conversions were nearly nonexistent.
We redesigned from the ground up: information architecture restructured around user journeys, a modular design system for consistency, mobile-first responsive layouts, and performance-optimized builds. The visual language balanced corporate trustworthiness with modern, confident typography and intentional whitespace.
Post-launch, time-on-site increased by 40%, mobile traffic grew 60%, and the contact form conversion rate rose 25%. The new site also achieved a 98 Lighthouse performance score and top-3 rankings for five key industry search terms within the first quarter.
Tools & Skills
- UX Design
- Web Design
- Responsive Development
- SEO
Results
40% increase in time-on-site, 25% conversion lift, mobile traffic up 60%.
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