Overview
Terra Securities, a boutique investment firm, needed instant brand authority in a market dominated by household names. We proposed and executed a full Times Square billboard takeover — a 30-second animated spot running on a premium screen at the intersection of 7th Avenue and 47th Street.
The creative paired bold typography with the firm's signature teal-and-gold palette against the chaos of Times Square, ensuring the brand stopped pedestrians and drivers alike. We handled media buying, content production, licensing, and rights clearance end-to-end in under three weeks.
The result? A brand that went from 'who?' to 'oh, them' overnight — with CEO interview requests from Bloomberg and CNBC following within the same week.
Tools & Skills
- Times Square Advertising
- Video Production
- Media Licensing
Results
340K+ daily impressions, 22% inquiry spike within 48 hours of the billboard going live.
More Projects
Keep exploring
PR & Media Placement
USA Today — Keri Murphy Feature
PR & Media Placement
Forbes — Jessica Executive Profile
Creative Production
Brand Book Design
Creative Production
Visual Identity System
Creative Production
Brand Identity Design
Photography
Executive Portrait Series
PR & Media Placement
Forbes Media Placement
Digital
Website Design & Development
Ready to make your noise?
Every brand has a story worth shouting. Let's make yours the one they can't stop talking about.
Start your project