Overview
A B2B SaaS startup with a strong product but a weak visual identity approached us three months before their Series A. Their existing brand — a wordmark in Arial — was undermining their credibility with investors and enterprise prospects.
We ran a 4-week identity sprint: three logo concepts, stakeholder workshops, visual territory exploration, and a final identity anchored in a geometric wordmark paired with a modular icon system. The color palette was derived from data visualization — intentional, systematic, and reflective of their analytics product.
We delivered a full visual system including typography stack, color tokens, icon library, UI component styling, presentation templates, and brand guidelines. The new identity launched alongside their Series A announcement and was praised by investors and tech press alike.
Tools & Skills
- Logo Design
- Visual Identity
- Design Systems
- Brand Strategy
Results
Unified brand identity deployed across web, mobile, packaging, and 50+ team members.
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